Jeff Fromm is a professional speaker on consumer trends, marketing and innovation. He has keynoted 500+ events all over the world... READ MORE
Home
Sign up for Jeff’s newsletter covering generational insights and data-driven strategies to create your brand’s biggest possible future.
Get a sample of Jeff’s new book:
The Purpose Advantage
And learn about what it takes to thrive in a new era of brand building. As the rules of this era are being written, it’s paramount that marketers understand and align on how to differentiate their brand and drive revenue. In this crowded marketplace, meeting strong standards in the four P’s is cost of entry.
Brand purpose — the 5th P – a brand’s reason to exist beyond profit, is playing an increasing role in the decision-making of modern consumers. In this engaging book, you will learn the four key frameworks for uncovering, pressure testing or evolving your brand purpose.
Click on the book for your sample!
Play Video about overlay-video
About Jeff Fromm
Jeff Fromm is a top-ranked professional speaker on the topics of youth marketing, consumer trends, and innovation. He is a weekly columnist for Forbes and co-author of three youth marketing books: Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z.
Jeff has more than 25 years of marketing consulting experience across a variety of brands. His strength is identifying profitable growth strategies based on changing consumer behavior.
Jeff spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. In 2011 he founded the consumer trends insights and youth marketing conference, Share.Like.Buy.
Jeff graduated from The Wharton School of the University of Pennsylvania, and attended The London School of Economics. He is a married father of three grown Millennials.
Testimonials
Mark Keeney, Ritani
Jeff’s engaging, entertaining and relatable presentation helped drive home the importance of an omni-channel approach for Millennials. I fully intend on leveraging Jeff in future, and unreservedly recommend him.
Mark Keeney
Ritani
Maxine Clark, Build-A-Bear Workshops
Grounded in research and chock-full of actionable insights, Jeff Fromm is a ‘must know’ for anyone who wants to know what really works in engaging and winning the loyalty of Millennials.
Maxine Clark
Build-A-Bear Workshops
Laura Anderson
Jeff was able to provide great insights and unique information to a group representing many different areas of Target. He is a true expert in the field, and an excellent resource.
Laura Anderson
Target
Donald J. Hall Jr., Hallmark
Through compelling examples of brands that are getting it right and those that still have much to learn, Fromm offers useful insight into the values, insights and behaviors that shape this pragmatic generation.
Donald J. Hall Jr.
Hallmark
Amy McAnarney, H&R Block
Jeff offers a direct line into the lives of this generation and explains what drives their behavior. He delivers invaluable insights for any brand marketer interested in this generation.
Amy McAnarney
H&R Block
Jenny Rooney, Forbes
Jeff has developed new strategies that not only will help us better understand millennials, but will guide the future of marketing.
Jenny Rooney
Forbes
Books
Marketing to Millennials
Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, Jeff reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully.
Millennials with Kids
Millennials with Kids changes how we think about this new generation of parents, while it provides profound insights for marketers and brand strategists who seek to earn their loyalty. This book captures data from a new large-scale generational study and reveals how to enlist Millennial parents as co-creators of brands and products.
Marketing to Gen Z
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the world’s newest consumers. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this “mobile first,” socially conscious group requires real change – not merely tweaks to the Millennial plan.