Marketing to Millennials

Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, Jeff reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully.

Millennials with Kids

Millennials with Kids changes how we think about this new generation of parents, while it provides profound insights for marketers and brand strategists who seek to earn their loyalty. This book captures data from a new large-scale generational study and reveals how to enlist Millennial parents as co-creators of brands and products.

Marketing to Gen Z

Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the world’s newest consumers. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this “mobile first,” socially conscious group requires real change – not merely tweaks to the Millennial plan.

The Purpose Advantage

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, this book explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers.

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